Which upsells are most likely to attract guests to your Airbnb listings?

In the competitive world of short-term rentals, offering more than just a place to stay can significantly elevate your Airbnb listing. Upsells—additional services and experiences that guests can purchase—are a powerful way to enhance your guests' experience, increase your revenue, and differentiate your property from the competition. But not all upsells are created equal. To truly capture your guests' attention and encourage them to spend more, it's important to offer the right mix of premium services, local experiences, and family-friendly options. Here’s a closer look at the upsells that are most likely to attract guests to your Airbnb listings.

1. Premium Services: Elevating the Guest Experience

One of the most effective ways to enhance your Airbnb listing is by offering premium services that add an extra layer of comfort and luxury to your guests’ stay. These services can include anything from in-home massages to personalized styling sessions. For guests looking to unwind, offering a massage service can be a highly attractive option. Imagine your guests being able to relax with a professional massage without ever leaving the comfort of your property—it's an experience that can transform an ordinary stay into a memorable retreat.

For those interested in grooming and self-care, offering services like haircuts and styling can be a game-changer. For example, a “Haircut for Boys” or a “Princess Pedicure” for girls can be particularly appealing to families. These services not only cater to the practical needs of parents but also provide a special treat for their children, making the stay even more enjoyable for the whole family.

Why it works: Premium services enhance the overall guest experience by offering convenience and luxury, making your property stand out and encouraging guests to indulge, which increases your revenue.

2. Discounted Tickets to Attractions: Adding Value to the Stay

Another highly attractive upsell is offering discounted tickets to popular local attractions. Whether it’s theme parks, museums, or cultural sites, guests are often looking for ways to explore the destination without the hassle of planning and ticket purchasing. By partnering with local attractions to offer discounted tickets, you can add significant value to your listing. Guests will appreciate the convenience of securing their entertainment options in advance and at a lower cost, which can be a decisive factor when choosing your property over others.

Why it works: Discounted tickets provide guests with cost savings and ease of access to local attractions, making their stay more enjoyable and hassle-free. This added value can be a strong selling point, particularly for budget-conscious travelers.

3. Access to Local Experiences: Creating Authentic and Memorable Stays

Today’s travelers are increasingly seeking authentic local experiences that allow them to connect with the culture and community of their destination. Offering access to unique local experiences as an upsell can make your Airbnb listing more appealing to these travelers. Whether it’s a guided food tour, a local cooking class, or an adventure like hiking or kayaking, these experiences can help guests immerse themselves in the destination.

For example, you might offer guests a chance to explore hidden gems in your area with a knowledgeable local guide or participate in a traditional craft-making workshop. These experiences not only provide guests with memorable activities but also allow them to engage with the local culture in a meaningful way.

Why it works: Access to local experiences appeals to travelers looking for something beyond the typical tourist attractions. It adds depth and authenticity to their stay, making your listing more attractive and increasing the likelihood of repeat bookings.

Combining Upsells for Maximum Impact

The most successful Airbnb hosts often combine multiple upsells to create comprehensive packages that appeal to different types of guests. For instance, a family package could include discounted tickets to a local theme park, a “Princess Pedicure” for young girls, and a guided tour of family-friendly attractions. Similarly, a couple’s retreat package might offer a couples massage, a private dining experience, and access to a local wine tasting event.

By bundling these upsells together, you not only provide guests with a convenient and attractive option but also increase the overall value of their booking. This approach can lead to higher average spend per guest and more satisfied visitors, who are likely to leave positive reviews and recommend your property to others.

Final Thoughts

Offering the right upsells can significantly boost your Airbnb listing’s appeal and drive more bookings. Premium services like massages and styling, discounted tickets to local attractions, and access to unique local experiences are among the most effective upsells to attract guests. By understanding what your guests value and tailoring your upsell offerings accordingly, you can create a more engaging, memorable, and profitable experience for everyone who stays at your property.

Remember, the key to successful upselling is to enhance the guest experience without being too pushy or overwhelming. When done right, these additional services can set your property apart, increase guest satisfaction, and ultimately lead to a more successful short-term rental business. With Hostup, you can offer hotel-level amenities in your properties, all fulfilled by our team and our partners. This means that all you have to do is watch the commissions come in to your account as we fulfil the guest's wishes.